Research Showcase Abstracts
Explore abstracts from CFDR’s annual research showcase at the DC Conference.
Year
2012
Language
English
Title
Nutrition Facts Education Campaign
Objective(s)/Process or Summary of Content
To support Canadians in making informed packaged food choices
Conclusions(s)/Recommendations
• Messaging on products in 31 product categories.
• Messaging appeared in 20 National magazines and newspapers.
• 8 million media impressions were recorded during launch.
• More than 3.5 millions impressions through mat story and interviews.
• Messaging appeared in 20 National magazines and newspapers.
• 8 million media impressions were recorded during launch.
• More than 3.5 millions impressions through mat story and interviews.