With an impressive 20 year history TNT is the only Canadian consumer research of its kind. Its purpose is to provide policy makers, health professionals, academics and the food industry with insight into Canadians’ perspectives on the importance of nutrition and their self-reported knowledge and behaviours.

TNT provides policy makers, health professionals, academics and the food industry with insight into Canadians‟ perspectives on the importance of nutrition and their self-reported knowledge and behaviours.

TNT reports that consumers view „maintaining good health‟ as an influential factor on food choice.
Cannot be reconciled with the images and stories in this ethnographic study